Capespan is a global business, with numerous satellite offices worldwide. Communication in their business is vital in order to ensure the timeous transport of perishable fruit worldwide 365 days a year. As an international brand it is of particular importance that their branding be on par with global market standards. Capespan felt the online market had evolved and therefore their online presence needed to be updated.
Capespan approached us to rebuild their main “fruit” website, in order to better market themselves to global buyers. They also needed their group site developed in order to facilitate the workings of their offices and divisions world-wide. The challenge was both complex and vast, with Capespan having very specific needs, including the maintaining of their brand throughout their globally recognized online presence and pages that could easily be translated into other languages.
We focused strongly on creating easy to navigate and visually appealling experiences for their target market of global buyers on the main “fruit” website. For the group site it was of particular importance that the website have a corporate and professional feel that would set members, directors, shareholders and investors at ease. Lastly, we assisted by creating pages that provide details and information for each of Capespan’s global operating offices and divisions, as well as facilitate the various workings of each office.
We continue to work closely with Capespan on a number of other projects, including websites for their international trading partners. We also assist with the maintenance and updating of their sites as required. Most recently we have been assisting them with their Cape flavours website.