Lesdene is a well-established brick-and-mortar store in the Cape Gate mall but needed to expand their brand online. We created a website for them to showcase and sell their jewellery online – see the case study here. They also needed marketing to expand their brand awareness and create traffic to their website once it was complete.
Lesdene did not have any social media in place, not even a Facebook page. We assisted in creating and implementing an online marketing campaign. We recommended utilising Facebook’s powerful visually-focussed platform through the creation of both organic and paid content. We suggested this because Facebook’s mainly visual-driven interface naturally lends itself to marketing products like jewellery. Facebook is also especially great for building a brand and creating brand awareness.
We created a number of paid advertising campaigns, specifically tailored to the creation of brand awareness and to draw traffic to Lesdene’s online shopping website. Facebook was our initial focus as content on it is less time-sensitive and easily redirects potential buyers to an online shop as links can be included within the posts and adverts. Another great feature we utilised is that of Facebook’s ability to show advertisements on the Instagram and Messenger platforms, giving us greater reach.
The advertising campaigns ran for over 6 months, and despite starting from scratch, Lesdene’s Facebook presence is now firmly established, and they continue to grow, having over 1800 followers currently.
We approached advertising with Google slightly differently, because of a large amount of competition for jewellery-related keywords. We therefore went for a very specific set of keywords, directly related to Lesdene’s offerings.
We continue to support Lesdene’s online brand presence through the creation of content for their Facebook page and content writing. Lesdene continues to grow their brand by boosting well-performing posts to the audiences we created to ensure brand awareness is maintained. Google Ads have continued to do well, and we provide continuous support and make adjustments as required to ensure their ads perform optimally.